Case Study: How a Golf Cart Brand Drove $100K in Sales Through Strategic Social Media in Just One Week

In June 2024, Goaldy partnered with a new golf cart company launching in the Midwest with a bold vision: deliver an innovative, high-quality, and stylish golf cart with a competitive price tag. 

Goaldy’s mission? To build an organic social media marketing strategy and support converting brand awareness into sales. 

Spoiler: In just one week post-launch, our client generated $100,000 in sales with the support of Goaldy’s social media management services!

Challenges & Goals

When this brand came to us, their social media presence on Facebook, Instagram, LinkedIn, and Google My Business was minimal, with only four posts published and a lack of community relationships. 

This low brand visibility played a role in slowing inventory turnover, and with another shipment on the way, the business needed to see results fast. 

The client’s goals included: 

• Quickly grow their social media profiles to 1,000+ followers, increasing brand visibility

• Decrease inventory turnover rate, and quickly sell carts from an incoming shipment

• Establish strong brand and influencer partnerships

With a premium product at a more accessible price point, the business had the potential to disrupt the golf cart market. 

Our Approach

Establishing a Strong Social Presence

We began by aligning the brand’s distinct personality, tone, and visual identity across social platforms. Our content pillars were intentionally crafted to generate excitement and trust pre-launch.

Our content pillars included:

1. Cart features and specs

2. Brand story and awareness

3. Community engagement

4. Partnerships and user-generated content

5. Trend-driven and meme-style video content 

We posted consistently, focusing on building brand awareness and social proof leading into the product launch.

TIP: Showcase your brand’s personality through video content! For this client, videos were the strongest driver of engagement and follower growth. 

Strategic Community Engagements:

From day one, we emphasized the importance of community interaction in the strategy—responding to comments, engaging with potential buyers, and creating moments that prompted saves, shares, and tags. Our team also supported the business in an exciting golf cart giveaway! These efforts helped amplify organic reach and build trust with new audiences.

The Results

Our 3-month partnership produced a major impact: 

• $100K in sales during launch week

• $300K in sales by the end of the first month 

• 5 new customers directly cited social media as how they found the brand 

• We grew the brand's social profiles to 1,000+ followers

We achieved these results through a blend of organic content, strategic partnerships, engaging short-form video, and paid ads.

What This Means for Small Businesses

This case proves that strategic social media marketing that follows a plan tailored to your goals can drive serious results. With the right messaging and visuals, your audience doesn’t just see your brand… they believe in it!

Staying on top of your marketing efforts while managing everyday business operations can be a challenge. If you need extra support, Goaldy is here for you! 🤝 We offer full social media management, consulting, and content creation services that ensure your brand stands out against the competition every. single. time.