8 Simple Small Business Growth Tips for 2025 (+ Free Template)

In celebration of National Small Business Day — May 10, we are sharing actionable strategies to support your business growth in 2025! Goaldy is proud to be a small business, and a true testament that you don’t need a big team to make a big impact. 

Small businesses are the heart of our communities. Whether you're operating out of a storefront, a coworking space, or your living room, you are making an impact and deserve to be supported. 

Let’s dive into eight tips to help you stay focused, grow your brand, and show up as the confident leader your business needs. 

1. Keep the Promises You Make to Yourself

It’s easy to show up for clients and teams and meet deadlines, but when you commit to the goals you’ve set for yourself, your leadership shines. We encourage you to start small. Whether it’s that task you keep pushing off or a boundary you promised to uphold, honoring your own commitments builds confidence and creates momentum you can carry into every part of your business.

2. Think Like the Leader You Want to Become

Growth is closely tied to your mindset. Are your thoughts building the business you want or holding you back? Shifting into a CEO mindset starts by staying aware of your inner dialogue. Reframe those doubts that find their way to creep in, assume the best outcomes are coming, and keep reminding yourself of the vision you’re building. We promise that building mindset isn’t a waste of time; it truly fuels smart decisions and strong leadership.

Want to dive deeper? This is a core message in "Ready, Mindset, Go!", a mindset and leadership book written by our CEO, Macy Troyer. If you’re a small business owner working toward big things, this book is crafted to inspire you to step outside your comfort zone and embark on your entrepreneurial journey. These tools not only affirm your greatness but also serve as a catalyst for continuous growth and innovation in your life and business ventures!

3. Use Social Media With Intention

It’s no secret that social media is one of the most powerful tools small businesses can leverage. But let’s be real: consistency isn’t always easy when you’re wearing a million hats. In fact, a recent study shared that 76% of local mobile searchers visit a business in 24 hours, and most customers never visit your website first, they check your Google Business Profile instead. That’s free organic reach that many brands overlook! 

Tools like software platforms that schedule content ahead of time, AI to bounce ideas off of, or in-platform analytics to understand your impact can support efforts tremendously and free up time so you can be more involved in day-to-day business operations.

💡 Bonus: Want help getting more strategic with your content? Scroll down — we’ve got a free resource to support you!

4. Show Up In Your Local (and Digital) Community

Whether you're popping up at the local farmers' markets or sharing behind-the-scenes moments on Instagram Stories, your community wants to hear from and see you. Building meaningful relationships starts with conversations, collaborating with other businesses, and staying present — online and off. Customers don’t always want to simply buy products, they want authentic connections.

FACT: A study by Stackla on consumer shopping habits revealed that 88% of consumers say authenticity is important when deciding which brands they like and support!

🔎 View the full report here!

5. Stay in Learning Mode

The most successful business owners we know never stop learning. Make space to sharpen your skills with ongoing professional development. This could include enrolling in a free course like those offered by HubSpot or Google, subscribing to industry newsletters, or setting a recurring time in your calendar to review your data and goals. You don’t need to know it all, but it can make a world of difference to prioritize your continuous education.

6. Create a Moment for Your Audience

Take advantage of national holidays or themed days (like this one!) to create special offers, bundles, or events. Limited-time discounts, a giveaway, or a fun and interactive campaign give people a

reason to pay attention to your brand. 

7. Make Listening a Habit

Gather feedback, read reviews, and ask your audience what they want! Customer insights are gold, and responding to that feedback builds trust and keeps you growing in the right direction. The guessing game with customers rarely works; just ask! People appreciate feeling heard and valued, and asking questions is a great way to open the door to long-term relationships.

8. Don’t Wing It With Your Marketing

You don’t need a 40-page marketing plan, but you do need direction. Ask yourself: What’s working? What’s not working? Where are you showing up? Are those social channels aligned with where your customers spend time? One hour of focused reflection a week or month can help clarify your next best move.

We’ve got a free resource to help!

Marketing shouldn’t feel overwhelming. If you’re ready to get more strategic, we’ve got something for you.

👉 Download Our Free Social Media Audit Checklist.

It’s simple, it’s powerful, and it’ll help you identify quick wins and areas for growth across your current digital presence.

Feeling inspired? Goaldy is here to help bring these actionable strategies to life for your brand. We offer full social media management, consulting, and content creation services that ensure your brand stands out against the competition every. single. time.