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Wake Up Call ⏰: You Need A Social Media Strategy.
The way we communicate with our customers has shifted and to reach them, we must communicate through different channels – one being...
3 min read


Your 2026 Social Media Strategy Starts Now: 5 Simple Year-End Steps (+ Free Audit Checklist)
By the end of the year, we naturally start to slow down — the days get shorter, the weather encourages us to stay indoors, and winter activities and hobbies allow us to pause from the hectic norm of everyday life. However, your social media strategy shouldn’t be included in that list! December is the perfect moment to pause, reflect, and get intentional about how you’ll show up in 2026. Think of it as a chance to leave behind what didn’t work, double down on what did, and s
3 min read


Gratitude That Grows Your Brand: Meaningful Ways to Give Back to Your Audience
As we approach the holidays, many brands rush to promote holiday sales and seasonal offers, but the most powerful marketing strategy isn’t simply a discount — it’s gratitude. Showing appreciation builds loyalty, strengthens relationships, and turns one-time buyers into lifelong advocates. According to Forbes, 68% of customers leave a brand because they feel unappreciated, while businesses that prioritize customer appreciation see retention rise by up to 30%! The Power of Grat
2 min read


Spooky-Good Marketing: Lessons from Halloween Campaigns
Every October, brands across industries roll out campaigns that tap into nostalgia, humor, and even fear to capture attention and drive...
3 min read


Seasonal Social Media Content & Engagement: Your Fall–Winter Playbook
Seasonal marketing goes beyond posting pumpkins in October or snow in December. It’s a well-planned strategy that allows your brand to...
3 min read


How to Optimize Your Brand for AI-Powered Search
Imagine this 💡: Someone asks ChatGPT: “What’s the best eco-friendly water bottle brand?”—and it suggests your business. With zero ad...
3 min read


Instagram’s New Update Means Your Content Could Show Up on Google — Here’s How to Optimize Your Content for SEO Ranking
Important update in the world of social media and search ranking: As of July 10th, Instagram will now allow your public and professional...
4 min read


Case Study: How a Golf Cart Brand Drove $200K in Sales Through Strategic Social Media in Just 30 Days
In June 2024, Goaldy partnered with a new golf cart company launching in the Midwest with a bold vision: deliver an innovative,...
2 min read


8 Simple Small Business Growth Tips for 2025 (+ Free Template)
In celebration of National Small Business Day — May 10, we are sharing actionable strategies to support your business growth in 2025!...
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Fresh Social Media Strategies for Q2 2025
As the first quarter of the year comes to an end, it's the perfect time to do a little Spring cleaning and rejuvenate your social media...
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How Strategic Social Media Marketing Boosted Client Bookings and Business Growth for a Neuropsychology Practice
Since February 2024, Goaldy has partnered with a leading neuropsychology practice in Minnesota to transform its digital presence and...
3 min read


Love at First Click: How to Create a Brand That Captivates Your Audience
It’s the perfect season to help your audience fall head over heels for your brand. No chocolates or roses are required — just a customer...
3 min read


Your 2025 Social Media Game Plan: Expert Insights
As 2025 kicks off, social media marketing is set to be more dynamic than ever. 🚀 Staying ahead of the curve is essential. Recently, our...
2 min read


New Year, New Heights: Social Media Marketing Strategies for 2025
Whether your brand is new to social media or you want to double-check your strategies in 2025, now’s the perfect time to prepare your...
3 min read


Get Festive: Five Holiday Marketing Strategies to Boost Your Brand
According to McKinsey, 58% of shoppers use social media for holiday shopping inspiration, including 87% of Gen Z consumers. 🛍️ With such...
3 min read


Trick or Treat? How to Avoid Marketing Scares This Halloween!
October may be time for spooky fun, but your marketing strategy shouldn’t be giving you any real scares. 😱 It’s important that your...
3 min read


Class is in Session: Strategies for Winning Over Gen Z College Students
As September rings in the new academic year, businesses have a prime opportunity to connect with college students who are eager for deals...
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Unlocking Social Media Success: How Monzo Bank's Unique Strategy Boosts Engagement
Ninety-one percent of people globally prefer brands to be funny, yet 95% of business leaders fear using humor in consumer interactions,...
3 min read


Sizzling Summer Strategies: How to Keep Social Media Engagement High All Season ☀️
Researchers from the University of California joined forces with Facebook to study how weather affects social media engagement, and the...
2 min read


Goaldy: Proud to Be a WBENC-Certified Woman-Owned Business ✨
Women are turning to entrepreneurship at higher rates than ever before as many women recognize that business ownership offers greater...
2 min read


Driving Circles Around the Competition: Why Repetitive Marketing Works, Inspired by Indy 500 🔄🏆
In the fast-paced world of marketing, getting your brand noticed is akin to keeping pace in the Indy 500 race this month! 🏎️ The key?...
3 min read


How Microsoft Passed the Vibe Check with Gen Z on TikTok 😎🌟
Want to hear our BEST TIP for above-average engagement rates on TikTok? 💪🏽 Don’t just post; your brand must participate. 60% of TikTok...
4 min read


Goaldy Exceeds Industry Standards with Client’s Social Media Transformation
About the Client Born from a vision in America’s Midwest and crafted by the finest artisans in Jalisco’s Amatitán region - this tequila...
5 min read


5 Trends You Need to Include in Your 2024 Social Media Strategy 🔍👀
Have you ever wanted to make a TikTok or reel to a specific sound, and before you could, everyone was already onto the next trend? 💔...
4 min read


Why Your Firm Must Have a Social Media Policy 📝
In today's digital age, social media has become an integral part of our personal and professional lives. With the proliferation of social me
5 min read


Blossoming Into a New Brand
Blossoming into a new brand. Introducing, Goaldy.
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Grow your Audience using Instagram Reels
As a business owner, you are probably tired of being told about how you should be taking advantage of Instagram Reels. So, we are going...
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🏆Social Media to Recruit and Attract Talent
In today’s world, recruiters no longer select candidates. It’s the candidates who get to choose employers. Believe it or not, 73% of...
1 min read


6 Tips✅ To Craft An Effective Social Media Post
Just about anyone can toss up a post on social media, but is the goal to post content just to have content on your profile? Probably not....
4 min read


Are Your Clients In Love With You? ❤️
“I choose you. And I’ll choose you over and over and over. Without pause, without a doubt, in a heartbeat. I’ll keep choosing you.”...
2 min read


Which Social Networks Should You Be On? 🤔
As of 2019, according to Influencer Marketing Hub, there are more than 50 popular social sites that you need to know about varying from...
2 min read
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