Since February 2024, Goaldy has partnered with a leading neuropsychology practice in Minnesota to transform its digital presence and drive business growth. By combining organic social media efforts on Facebook and Instagram with targeted Facebook paid ads, we’ve not only seen results like increased patient inquiries and bookings but also an exciting expansion—our client’s second practice is set to open in March 2025!
The Challenge & Goals
Before our partnership, the practice faced stagnant growth due to the following:
Inconsistent Branding: Messaging across their website and social media lacked cohesion, leading to unaligned audience perception.
Low Top-of-Mind Awareness: Limited social media presence failed to position the practice as a leader in neuropsychological care throughout Minnesota.
Underperformance in Key Service Area: While ADHD inquiry calls averaged 75.5 calls a month, Dyslexia-related inquiries lagged at 28 calls a month.
Their objectives were clear:
Establish a unified digital presence that mirrors the quality and integrity of their services.
Build an authentic online brand identity to enhance credibility, trust, and top-of-mind awareness.
Increase the volume of patient calls and bookings, specifically for Dyslexia with paid advertising.
Our Approach
Organic Social Media Strategy:
In February 2024, we implemented a consistent posting schedule on Facebook and Instagram with content created to provide value to adults or parents of children with learning differences. Our diverse content strategy—featuring client testimonials, expert insights, educational information, community engagement, videos, and more—was designed to position our client as a leading practice. This approach ensured that prospects had multiple touchpoints, reinforcing the brand’s credibility and increasing overall engagement.
Targeted Paid Ads:
Complementing our organic efforts, we launched a series of highly targeted Facebook ad campaigns with a modest daily budget of $5. These ads were tailored to reach key demographics of parents and women searching for neuropsychological evaluations and support across Minnesota, Wisconsin, and Illinois. Through testing variations of calls to action (“Contact Us” vs. “Book Now”) and adjusting the visuals, we saw improved engagement and results.
The Results
Our integrated marketing strategy delivered excellent results:
Instagram's engagement rate rose from 0.94% to 8.86%, and Facebook's engagement rate rose from 0.20% to 7.73% after working with Goaldy for 2 months.
A consistent and strong steady stream of service inquiries, bookings, and conversions, converting almost 560 prospects in 2024 to new clients.
Achieved a 17.4% increase in brand interactions on Google, including calls, messages, website visits, and directions, during the first month of the paid ad campaign.
Dyslexia inquiries increased from an average of 23.3 calls a month to 34.7 calls a month within the first quarter of the paid ad campaign.
With an efficient ad spend of only $5 per day, our paid campaigns achieved a strong return on investment. In fact, within the first month of 2025, we reached 132,856 unique individuals across 3 active ads.
The practice opened a second location in March 2025 and expanded its team, adding a third neuropsychologist.
Hear it directly from our client:
“We couldn't be more thrilled with the exceptional work of our social media team over the past year! As a neuropsychology private practice, it's crucial for us to communicate our expertise and compassionate care effectively, and this team has truly exceeded our expectations. Their creativity and strategic approach have significantly boosted our online presence, helping us connect with our community in meaningful ways.
From engaging content that educates and inspires to their prompt responsiveness and insightful analytics, every aspect of their service has been top-notch. They have a deep understanding of our field and have tailored our messaging to resonate with our audience, enhancing our reputation and reach. Their dedication and passion shine through in every post, and we are grateful for their partnership. If you're looking for a social media team that delivers results and understands the nuances of healthcare communication, look no further! I highly recommend Goaldy!”
– Partner, Neuropsychology Practice
Over our year-long partnership, Goaldy has helped our client build a strong digital presence that reinforces credibility and drives growth for the practice. Prospects now have multiple touchpoints to engage with the brand, solidifying trust and fostering long-term relationships.
Staying on top of your marketing efforts while managing everyday business operations can be a challenge. If you need extra support, Goaldy is here for you! 🤝 We offer full social media management, consulting, and content creation services that ensure your brand stands out against the competition every. single. Time.
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