Researchers from the University of California joined forces with Facebook to study how weather affects social media engagement, and the findings shared that average engagement is up 42% when the sun is not shining! 📊🔍
As the weather warms up, people tend to spend more time outdoors and less time scrolling through their feeds. However, this doesn't mean your brand has to take a backseat.
At Goaldy, we understand the challenges businesses face in maintaining engagement during this period, here’s how you can keep your audience engaged and make the most of the summer season!
Embrace Short-Form Video Content 🎥
One of the biggest trends this summer is short-form video content. Platforms like TikTok, Instagram Reels, and YouTube Shorts are thriving. Users love quick, engaging snippets that they can consume on the go. Use this to your advantage by creating short, captivating videos that highlight your products, offer behind-the-scenes glimpses, or provide quick tips and tutorials. Additionally, take advantage of the organic reach that fun trends can offer by finding unique ways to incorporate your brand.
Remember, authenticity is key – let your brand’s personality shine through!
Leverage AI-Generated Content 🤖
Artificial intelligence is transforming content creation. From AI-driven video editing tools to automated social media posts, AI makes it easier to produce high-quality content swiftly. This summer, experiment with AI-generated images, music, and even text to captivate your audience in new and innovative ways. This can help you produce more content with less effort while maintaining high standards. You can also use AI and other scheduling tools to post on your behalf so that you’re able to soak up some summer sun too!
Capitalize on Social Commerce 🛍️
Social commerce is set to explode this summer, with platforms like Instagram, Facebook, and TikTok integrating more shopping features. This seamless blend of social media and e-commerce allows users to discover and purchase products without leaving the app.
TIP: Create shoppable posts, live-stream shopping events, and personalized shopping experiences to drive sales and engagement.
Showcase Sustainability and Social Responsibility 🌱
Consumers are increasingly conscious of the social and environmental impact of their choices. Highlight your brand’s commitment to sustainability and social responsibility. Whether it’s through eco-friendly products, ethical practices, or support for social causes, make sure to communicate these efforts effectively. This not only attracts like-minded consumers but also strengthens your brand’s image.
Host Summer-Themed Contests and Giveaways 🎁
Who doesn’t love a good contest? Hosting summer-themed contests and giveaways is a great way to boost engagement. Encourage your followers to share their summer experiences with your brand for a chance to win exciting prizes. This not only increases engagement but also expands your reach.
Summer might be a time for relaxation, but it’s also an opportunity to heat up your social media strategy. By embracing our tips, you can keep your audience engaged and excited! ✨
Staying on top of trends while implementing social media best practices can be difficult to juggle with everyday business operations. We encourage you to reach out to us for any questions about social media. 🤝 We offer full social media management, consulting, content creation services, and more to make your brand stand out boldly to the competition every. single. time.
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